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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
A) Create child business units for each brand and nest another level of child business units for GEOs.
B) Create one child business unit for the other brands to share but apply folders and naming conventions.
C) Create and apply folders with naming conventions in the current account to keep track of brand assets.
D) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
2. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A) Filter records created after a specified date
B) Filter records on a Boolean field
C) Filter records on a formula field
D) Filter existing records in All Subscribers
3. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
A) A journey can be connected to one or more Campaigns.
B) Business users can select any email at the time of sending.
C) Messages can be sent to Contacts, Leads, and Person Accounts.
D) The DM administrator Profile is required to access Distributed Marketing.
E) Default options can be set up for the greeting in the email.
4. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
A) Content Builder Settings
B) Emails Studio Settings
C) Campaign Settings
D) Account Settings
5. Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
A) Email Sending Performance Report
B) Time Between Send and Engagement
C) Deliverability Complaint Rate
D) Email Performance by Device
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A,C,E | Question # 4 Answer: A | Question # 5 Answer: B,D |


