Salesforce Certified Marketing Cloud Email Specialist - MC-202 certification

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) Path Optimizer
B) A/B Testing
C) Einstain Engagement Activities

2. An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Write a query to create a filtered data extension.
B) Filter the.csv file before import.
C) Create a data filter on the data extension.

3. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) Data Filter
B) Filtered data extension
C) SQL Query

4. A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?

A) Ensure characters in the CSS tags are limited to16kB.
B) Ensure the 'Optimize for Gmail' checkbox is selected.
C) Ensure fallback content has been configured for Gmail.

5. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A) Requirement to have Custom URLs on Cloud Pages
B) Requirement to have Custom URLs on images hosted in Marketing Cloud
C) Sending. Volume > 250,000 Email/Month

Solutions: