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IBM M8010-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Business Challenges | - Industry and customer pain points
|
| Sales Opportunity Identification | - Sales qualification and positioning
|
| Commerce Portfolio | - IBM Smarter Commerce solutions
|
| IBM Smarter Commerce Strategy | - Smarter Commerce vision and value proposition
|
| IBM Solution Positioning | - Competitive differentiation
|
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?
A) Triggering store to store transfers.
B) All of the above.
C) Optimizing the supply chain to minimize stock-outs.
D) Up-selling to a higher value product.
2. Which one is the key driver that is central to the Smarter Commerce strategy?
A) The interconnected supplier network.
B) The reduced impact of mass marketing.
C) The empowered customer.
D) The need to drive optimization in the selling process.
3. Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
A) Retail Store Solutions
B) IBM Case Manager
C) ILOG
D) Unica
4. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?
A) Decisioning
B) Integrated Operations
C) Execution
D) Awareness
5. Extended selling channels and brand experience include .
A) call center and physical stores
B) segmentation, promotions, targeting
C) social integration, remote widgets, affiliates
D) web store, mobile store, kiosks
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |


