Adobe Marketo Engage Architect Master - AD0-E560 certification

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. Which feature in Marketo is most suitable for running global marketing campaigns?

A) Workspaces and Partitions
B) Smart Campaigns
C) Dynamic Content
D) Engagement Programs

2. A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

A) Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
B) Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance
C) Restrict API access to a specific geographic region
D) Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance

3. Which elements are crucial when designing campaign logic? (Choose two)

A) Trigger-based workflows
B) Dynamic content options
C) Campaign reporting features
D) Lead database size

4. After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A) CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
B) Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
C) Marketing team, Sales Operations, and the Head of Sales
D) The CMO, Data Analysts, the Head of Sales, and the Marketing team

5. A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?

A) Update the smart campaign qualification settings to run once per hour
B) Disable the scoring model for hand-raise conversions to avoid conflicts
C) Use a Wait step and a Remove from Flow step at the beginning of the campaign flow
D) Remove the person score trigger filter from the MQL trigger campaign

Solutions: