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Adobe AD0-E554 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Best Practices | 16% | - Lead scoring and marketing/sales alignment - Folder structures and naming conventions - QA processes for programs and emails |
| Administration and Maintenance | 12% | - Audit trail and instance information references - User roles and workspace/partition usage - CRM mapping and synchronization |
| Marketing Activities/Campaign Management | 46% | - Smart campaigns logic, constraints and flow steps - Tokens and global assets usage - Webhooks, PMCF, form capabilities and A/B testing strategies - Program/channel/tag relationships and engagement program configuration |
| Data Management | 10% | - Data management program setup - Instance data quality analysis - Segmentation concepts |
| Reporting | 4% | - Campaign reporting configuration - Acquisition program investigation |
| Lead Management | 12% | - Interesting moments and activity log interpretation - Lifecycle model decision points - Lead scoring best practices |
