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IBM P8010-099 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| LIVEmail & Integrations | 15% | - Campaign integration - Data export and connectivity |
| Coremetrics Platform Overview | 20% | - Data collection methods - Architecture and components |
| Administration & Optimization | 15% | - User management and permissions - Performance tuning and troubleshooting |
| Analytics & Reporting | 25% | - Segmentation and analysis - Standard and custom reports |
| Implementation & Configuration | 25% | - Variable setup and customization - Tagging and deployment |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
What work is required before a client can begin using Coremetrics AdTarget to syndicate data to partners?
- A. Deploy the applicable tag libraries of each AdTarget Partner with whom the client wishes to syndicate data.
- B. Deploy and AdTarget version of the Coremetrics tag library file eluminate.js and in some cases deploy an updated version of cmdatatagutils.js.
- C. Provide a written request for syndication activation with each AdTarget partner with whom the client wishes to syndicate data.
- D. Deploy Coremetrics registration tagging.
Correct Answer: B 🗳️
Which Analytics reports support multi-level category structures (more than 1 category level)?
- A. None.
- B. Topline Summary and Clickstream.
- C. Merchandising and Page Categories.
- D. Merchandising Report.
Correct Answer: C 🗳️
In order to leverage AdTarget reporting features, what is required?In order to leverage AdTarget? reporting features, what is required?
- A. Include the prefix t_?in the Include the prefix ?t_?in the Vendor parameter of the MMC code assigned to a given display advertisement.
- B. Include the prefix t_?in the Include the prefix ?t_?in the Item parameter of the MMC code assigned to a given display advertisement.
- C. Include the prefix t_?in the Include the prefix ?t_?in the Category parameter of the MMC code assigned to a given display advertisement.
- D. Include the prefix t_?in the Include the prefix ?t_?in the Placement parameter of the MMC code assigned to a given display advertisement.
Correct Answer: B 🗳️
Which statement regarding AdTarget ctive-Test?mode is NOT true?Which statement regarding AdTarget? ?ctive-Test?mode is NOT true?
- A. Either the Client or the Partner is allowed to promote AdTarget syndication from Active-Test to Active.
- B. Active-Test mode is automatically enabled when a Partner approves a client request for syndication via the AdTarget UI.
- C. Active-Test mode should be used by both the Partner and Client organizations to ensure data syndication is performing as expected before promoting syndication to Active.
- D. Active-Test mode disables syndication for all visitors except those that have set a test cookie in the browser from which they will be conducting tests.
Correct Answer: A 🗳️
What is the offsite Marketing Campaign URL parameter?
- A. cm_mmc
- B. marketingID
- C. cm_mark
- D. cm_marketing
Correct Answer: A 🗳️
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