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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Installation & Configuration | 25% | - Security, roles and permissions - Server configuration (WebSphere / WebLogic) - Environment setup and deployment - Partitioning and user management |
| Topic 2: Integration & Administration | 15% | - Integration with Unica Marketing Operations - Logging, troubleshooting and maintenance - Response tracking and reporting |
| Topic 3: Advanced Features & Best Practices | 5% | - Upgrade and migration considerations - Performance optimization |
| Topic 4: Campaign Design & Flowchart Processes | 30% | - Flowchart creation and management - Target cell spreadsheet and offer management - Segment, Select, Merge, Sample, Extract processes - Testing, scheduling and execution |
| Topic 5: Unica Campaign Architecture & Concepts | 25% | - System components and architecture - Database schema and tables - Audience levels and data structure |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?
- A. Use of a custom macro in the Schedule process box.
- B. Use the "Send Trigger" option in the Schedule Process Box.
- C. Use the "Server Admin" option in the Schedule Process box.
- D. Use the "Custom run" option in the Schedule Process box.
Correct Answer: B 🗳️
In Unica Campaign, in order to schedule a flowchart (using the flowchart schedule process), what mode do you need to be in?
- A. Schedule
- B. Edit
- C. Run
- D. View
Correct Answer: D 🗳️
Which Unica Campaign process accepts input (cells) and outputs one combined cell? The customer specifies in this process which input cells are to be included (IDs within the cells will be retained), and which cells are to be excluded (IDs within the cells will be excluded or suppressed)
- A. Merge
- B. Sample
- C. Segment
- D. Audience
Correct Answer: A 🗳️
In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?
- A. To produce a recipients list.
- B. To allow for consistency and efficiency for reuse.
- C. To maintain the IDs in the cell.
- D. To track customer responses.
Correct Answer: B 🗳️
In Unica Campaign, where does a customer create custom offer attributes?
- A. Configuration Settings
- B. Shared Attributes Settings
- C. Campaign Settings
- D. Template Settings
Correct Answer: C 🗳️
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