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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A) Contact ID
B) Subscriber Key
C) Member Record
D) Data Extensions

2. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A) Deactivate the campaign manager's license and assign it to the new user
B) Disable the campaign manager's user and create a new user
C) Transfer the campaign manager's permissions to a new user
D) Delete the campaign manager's user and create a new user

3. A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?

A) CloudPages
B) Query Studio
C) Synchronized Data Sources
D) Journey Builder

4. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Boolean
B) Decimal
C) Text
D) Number

5. A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

A) Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
B) Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
C) Automation Studio: Create a Report Activity to run every seven days.
D) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

Solutions: