Oracle 1Z1-1031 : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
D) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
E) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data

2. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps support different IDs.
B) The apps receive data via different win frequencies.
C) The apps use different delivery methods.
D) The apps are ranked different priorities.
E) You cannot create a single campaign to deliver to multiple app partners.

3. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Mobile direct ingest
B) User data API
C) Image pixel
D) Asynchronous javascript tag

4. What is the reason to use batch versus real-time SDT?

A) If you want to receive user data as it is collected on users via HTTP POST or GET requests
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want user data sent without authentication
D) If you want user data transferred directly to your server

5. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Corporate classification
B) Self-classification
C) Managed classification
D) Self-service OnRamp

Solutions: