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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Offline match integration - Oracle ID Graph concepts |
| Topic 2: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Server-to-server integration - Mobile SDK integration - BlueKai Core Tag deployment |
| Topic 4: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 5: Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
What is a BlueKai Mobile Statistical ID?
- A. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device. - B. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
- C. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
- D. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
- E. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
Which of the following is an example of deterministic matching of identities?
- A. Making an ID match based on browser type
- B. Making an ID match based on an email address used to log into multiple devices
- C. Making an ID match based on device type
- D. Making an ID match based on IP address
- E. Making an ID match based on operating system
Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
- A. Classify user actions based on popularity of products.
- B. Classify user actions based on broad categories.
- C. Classify user actions based on the customer lifecycle.
- D. Classify user actions based on products and offerings.
Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
- A. That the production side web server is capable of retrieving HTTP requests.
- B. That the appropriate macros were added to the pixel URL.
- C. That the iFrame tag type was selected in the container tool.
- D. That the image pixel is placed as the delivery method in the Create Campaign dialog box.
Which of these is a common use case for the Recency setting?
- A. To hide older audiences and users that are no longer as valuable for targeting
- B. To prioritize delivery of the most recent users in an audience
- C. To extend data delivery beyond the default period for the audience
- D. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
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