GCCC Strategic Communication Management Professional - SCMP certification

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Define what the organization wants to achieve through their diversity, equity, and inclusion program.
B) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
C) Collect information about the organization's diversity practices and metrics and share with employees.
D) Source stock photos that would imply strong organizational diversity.

2. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) CEO or other top executive
C) Investor Relations
D) Marketing and Advertising

3. An effective crisis response strategy begins with:

A) communication to the organization's public.
B) an explanation to news media outlets.
C) an acknowledgement of the impact of the crisis.
D) communication to the organization's employees.

4. An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A) Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.
B) Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
C) Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.
D) Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.

5. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
B) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
C) Aggressively push back against criticism.
D) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.

Solutions: