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SAP C-C4H260-01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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C-C4H260-01 Exam Certification Details:
| Level: | Associate |
| Duration: | 180 mins |
| Sample Questions: | SAP C-C4H260-01 Exam Sample Question |
| Exam: | 80 questions |
| Cut Score: | 59% |
| Languages: | English |
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SAP C-C4H260-01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign and Journey Orchestration | >12% | - Marketing calendar concept - Permission checks and workflow configuration - Journey design and execution - Campaign categories and actions |
| Lead- and Account-Based Marketing | <8% | - Account-based marketing setup - Lead lifecycle management - Contact-to-lead conversion process |
| Marketing Planning and Performance | <8% | - Planning structures - Budget and performance tracking |
| Extensibility | >12% | - CDS views and custom analytics - Data model enhancement - Extensibility tools and options - Custom business objects |
| Marketing Analytics | <8% | - Key performance indicators - Report Gallery usage - Analytics Stories creation |
| Commerce Marketing | <8% | - Offer/product recommendations - Commerce integration scenarios |
| Integration and Data Upload | >12% | - Data replication and monitoring - Integration with SAP Sales/Commerce Cloud - Data upload and transformation - Integration error handling |
| Dynamic Customer Profiling | >12% | - Contact/lead/opportunity data model - Data anonymization options - Score Builder usage - Best record concept |
| Segmentation | 8% - 12% | - Segmentation building - Target group management - Attribute and filter usage |
| Business Administration | 8% - 12% | - User and role management - Application settings - System setup and configuration |


