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Introduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
What is the duration, language, and format of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
- Duration of Exam: 90 minutes
- Passing score: 72%
- Type of Questions: multiple-choice/multiple-select questions + unscored questions
- Language of Exam: English
- Number of Questions: 60
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
Salesforce Pardot-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Qualification
|
| Topic 2: Visitors and Prospects | 8% | - Prospect Management
|
| Topic 3: Forms and Landing Pages | 16% | - Forms
|
| Topic 4: Salesforce Integration | 18% | - CRM Alignment
|
| Topic 5: Email Marketing | 10% | - Email Sending
|
| Topic 6: Reporting and Analytics | 4% | - Performance Analysis
|
| Topic 7: Automation | 20% | - Lead Nurturing
|
