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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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The average Salary of a Marketing Cloud Developer Certified Expert in
- England - 7,924 POUND
- India - 40,945 INR
- Europe - 9,380 EURO
- United State - 10,400 USD
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Implement role-based access controls - Apply data retention policies - Configure data privacy and compliance settings |
| Topic 2: Contact Handling | 14% | - Manage contact attributes and data - Handle contact identity resolution - Implement contact segmentation and filtering - Use contact model concepts effectively |
| Topic 3: Platform Architecture | 15% | - Implement triggered send architectures - Build automations in Automation Studio - Configure and use Query Activities - Design solutions using Journey Builder - Create and manage CloudPages |
| Topic 4: Marketing Cloud APIs | 20% | - Create and manage API integrations - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods |
| Topic 5: Data Modeling | 16% | - Define contact data structure and contact key - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access - Design and implement data models using Data Extensions - Implement data import and export processes |
| Topic 6: AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages |
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