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What is the duration of the Marketing-Cloud-Consultant Exam
- Length of Examination: 105 minutes
- Number of Questions: 60
- Passing Score: 67%
- Format: Multiple choices, multiple answers
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Who should take the Marketing-Cloud-Consultant exam
The Salesforce Marketing-Cloud-Consultant Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Consultant Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Consultant Exam then he should take this exam.
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Solution design and architecture planning - Long-term solution maintainability and scalability - Requirements gathering and analysis - Data and segmentation strategy design |
| Topic 2: Messaging | 11% | - Cross-channel messaging strategy - Email, SMS and push message design - Content personalization and dynamic content - Message delivery and optimization |
| Topic 3: Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Data import, export and transformation - Contact configuration and identity management - Reporting, tracking and data views |
| Topic 4: Automation | 20% | - Scheduling and monitoring automations - Journey Builder design and implementation - Automation Studio activities and workflows - Complex automation scenarios and best practices |
| Topic 5: Integration | 20% | - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging - Extension products and integration solutions |
| Topic 6: Account Configuration | 12% | - Sender authentication and deliverability management - Account hierarchy and business unit setup - User roles, permissions and security settings - Mobile Studio configuration and features |
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