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The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Certification includes only one 1Z0-477 exam.
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Oracle 1z1-477日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaigns and Forms | 17% | - Campaign dashboard settings - Design and publish responsive forms - Manage categories and link tables - Create, test, and manage multi-channel campaigns |
| Topic 2: Integration: Interact Connect | 15% | - Set up Contact Event Data (CED) exports - Configure Connect data import jobs - Data Gateway setup process |
| Topic 3: Responsys Data Model | 20% | - Build filters, segment groups, and seed groups - Manage supplemental tables and profile extension tables - Create and manage contact lists - Describe Responsys data model structure |
| Topic 4: Initial Configuration & Deliverability | 18% | - Account setup and activation - Domain branding and delegation - Conversion tracking implementation - Subscription management configuration |
| Topic 5: Creating and Managing Content | 15% | - Create and manage documents - Dynamic content module configuration - Personalization using built-in functions - HTML editing and responsive design |
| Topic 6: Programs | 10% | - Test and publish programs - Monitor and troubleshoot program flow - Design and build automation programs |
| Topic 7: Reporting and Analytics | 5% | - Interpret standard reports and dashboards - Analyze campaign performance metrics |
