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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A) The client will be able to do this and it will require building three patterns.
B) This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
C) it is not possible to do this, as the naming conventions are different
D) The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

2. Which two statements are correct regarding the Parent-Child configuration?

A) Parent-Child links different tables based on shared key values
B) Parent-Child allows sharing both dimensions and measurements
C) Parent-Child configurations can cause performances issues
D) A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.

3. Which three statements describe Overarching Entities? 03m 23s

A) These are mappable dimensions that are present in each and every dataset type
B) When needed, these entities can act as a main entity, replacing the original one.
C) Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
D) The values of these entities are stored at the workspace level, rather than the data stream level
E) Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.

4. Your client provided the following sources:
Source 1:

Source 2:

Source 3:

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from 'Media Buy Name' in source1 The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Which two options will meet the client's requirement and enable the desired view?

A) Overarching Entities:
Source 1: custom classification key will be populated with the extraction of the Media Buy Name.
Source 2: 'Product' will be mapped to Product field and 'Product Group' to Product Name.
Source 3: 'Product' will be mapped to Product field.
B) Parent Child:
All sources will be uploaded to the same data stream type - Ads. The setup is the following:
Source 1: Media Buy Key -- Media Buy Key, extracted product value - Media Buy Attribute.
Source 2: Product - Media Buy Key, Product Group -- Media Buy Attribute.
Source 3: Product - Media Buy Key.
C) Custom Classification: 1
Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name.
Source 2: 'Product' will be mapped to Custom Classification key and 'Product Group' to a Custom Classification level. Exam Timer Source 3: 'Product will be mapped to Custom Classification key. Came
D) Harmonization Center:
Patterns from sources 1 and 3 generate harmonized dimension 'Product'. Data Classification rule, using source 2, is applied on top of the harmonized dimension

5. Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

A) Scalability
B) Performance
C) Ease of maintenance
D) Ease of setup

Solutions: