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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Lead Management and Scoring | - Lead scoring and qualification - Lead lifecycle management |
| Topic 2: Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Topic 3: Email Marketing and Campaign Management | - Campaign setup and execution - Designing and sending marketing emails |
| Topic 4: Segmentation and List Management | - Creating and managing marketing lists - Audience segmentation strategies |
| Topic 5: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Which statement about reviewing and approving routed items is true?
- A. Approvers can provide comments for an item until the approval process is complete.
- B. Approvers can update their comments for items that have completed the approval process.
- C. Approvers can provide comments for an item until another approver provides comments
for that item. - D. Approvers can provide comments and select the status for an item only once.
You are using the Scheduler to configure campaign automation.
What does the Number of Days setting control?
- A. the number of days between activity recurrences
- B. the number of days to wait before performing the activity that follows the Scheduler
- C. the frequency at which the campaign retries an activity until it succeeds
- D. the number of days to wait before activating the campaign
You are creating a job request template.
Which two confirmation email message fields can you modify? Each correct answer presents a complete solution.
- A. Body
- B. Recipient
- C. Sender
- D. Subject
You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
What should you do?
- A. Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
- B. Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
- C. On the User Preferences page, turn on the Opportunity header bar link.
- D. Add the Opportunity header bar link to the home page.
You create an event in Microsoft Dynamics Marketing. You plan to request bids from catering vendors and then award the event catering to a vendor.
Which three steps should you perform to track the vendors? Each correct answer presents part of the solution.
- A. Create a quote, then add the prospective vendors and the event catering item to the quote. E-lc-
- B. Send the event catering RFQ to the prospective vendors.
- C. Create a Request for Quote (RFQ), then add the prospective vendors and the event catering item to the RFQ.
- D. Select the item and award it to the winning vendor.
- E. Mark the winning vendor's response as Awarded.
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