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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A) List-Unsubscribe header
B) Universal Unsubscribe
C) Profile Center Unsubscribe

2. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Create CloudPages to collect and subscribe users,
B) Use Journey Builder to build an audience using Ad Studio.
C) Leverage Social Studio to capture email addresses.

3. Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

A) conversion
B) linkname
C) alias

4. Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Data Extract Activity
B) Wait Activity
C) Verification Activity

5. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Messaging Insight
B) Einstein Engagement Frequency
C) Einstein Engagement Scoring

Solutions: