Updated Jun-2026 Test Engine to Practice MKT-101 Dumps & Practice Exam
Dumps Collection MKT-101 Test Engine Dumps Training With 157 Questions
Salesforce is one of the most popular and widely used customer relationship management (CRM) platforms in the world. With its powerful suite of tools, Salesforce helps businesses of all sizes manage their customer interactions, marketing campaigns, and sales processes more efficiently and effectively. One of the key areas in which Salesforce excels is in marketing automation, which is why the Salesforce MKT-101 certification exam is so important for marketers who want to master the platform and take their skills to the next level.
NEW QUESTION # 14
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Use the File Transfer Activity to import data into each BU.
- B. Share data extensions from the top-level BU.
- C. Create a local copy of the product data in each BU.
- D. Give users the Administrator Role so they can see all of the data.
Answer: B
NEW QUESTION # 15
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Einstein Engagement Scoring
- B. Path Optimizer
- C. Google Analytics Audience
Answer: C
NEW QUESTION # 16
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. File Drop: Import File > Group Refresh > Send Email(s)
- B. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. File Drop: Import File > SQL Query(s) > Send Email(s)
- D. Scheduled: Import File > SQL Query(s) > Send Email(s)
Answer: C
NEW QUESTION # 17
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. CRM ID
- B. Mobile Device ID
- C. Loyalty Program Number
- D. Email
Answer: A,D
NEW QUESTION # 18
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- C. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
- D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Answer: D
NEW QUESTION # 19
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?
- A. Create this as a Journey Data Source via Journey Builder.
- B. Push each new record into Marketing Cloud vis Platform Event API on form submit.
- C. Recreate this external web form inside Marketing Cloud.
- D. Perform a daily bulk export to SFTP for import via Automation.
Answer: D
Explanation:
To import new contacts gathered from an external web form at high frequency into Marketing Cloud, Northern Trail Outfitters should perform a daily bulk export to SFTP for import via automation. This will allow them to batch the contacts into one file per day and import them into Marketing Cloud using an automation that runs at a scheduled time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
NEW QUESTION # 20
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.
Where should the data extension reside to achieve this goal?
- A. In the Data Extensions folder with sharing enabled
- B. In the Shared Data Extensions folder
- C. In the Synchronized Data Extensions folder
Answer: A
NEW QUESTION # 21
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
- A. Query the data using a specific date range parameter
- B. Filter the data based on a specific date range.
- C. Use Einstein engagement scores to identify affected users.
Answer: B
NEW QUESTION # 22
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?
- A. Mobile-aware Design
- B. Static Design
- C. Desktop-centnc Design
- D. Responsive Design
Answer: A
NEW QUESTION # 23
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use an import activity to import a file from the SFTP
- B. Use the Import Wizard in Automation Studio
- C. Use a query activity to populate the auto-suppression
- D. Use Einstein Segment Recommendations
Answer: C
Explanation:
Using an import activity to import a file from the SFTP can be used to maintain an auto-suppression list. An import activity allows users to import data from a file on the Marketing Cloud FTP into a data extension or list. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
NEW QUESTION # 24
Northern Trail Outfitters wants to optimize email engagement.
Which elements could they test using the A/B Test feature?
- A. From Name, Sender Profile, and Subject Line
- B. From Name, Sender Profile, and Domain
- C. From Name, Preheader, and Subject Line
- D. From Name, Preheader, and Dynamic Rules
Answer: C
NEW QUESTION # 25
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
- A. Use a File Drop starting source.
- B. Schedule the automation to run hourly.
- C. Trigger the automation via API.
Answer: C
NEW QUESTION # 26
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
- A. System Preferences
- B. Primary Key
- C. Subscriber Attributes
- D. Subscriber Key
Answer: D
NEW QUESTION # 27
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers
- A. Include style="display:block" on all images
- B. Use inline CSS styling on all HTML elements
- C. Use a Basic, Empty or Themed Template in Content Builder
- D. Include @media query CSS in the email
Answer: B,D
NEW QUESTION # 28
When the number of subscribers exceeds one million records, which data model is preferred?
- A. Lists
- B. Groups
- C. Data Filters
- D. Data Extensions
Answer: D
NEW QUESTION # 29
Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
- A. Audit Trail extract
- B. SQL activity using data views
- C. Tracking Data extract
Answer: C
NEW QUESTION # 30
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?
- A. Triggered Automation
- B. Scheduled Automation
- C. Wait Activity
Answer: A
NEW QUESTION # 31
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