MCC-201 Pre-Exam Practice Tests | (Updated 131 Questions)
Valid MCC-201 Exam Q&A PDF - One Year Free Update
Salesforce MCC-201 Certification Exam comprises of 60 multiple-choice questions that must be completed within 90 minutes. The passing score for MCC-201 exam is 65%, and candidates are allowed to retake the exam three times within a year. Marketing Cloud Connect Essentials certification is a great way to demonstrate your expertise in Marketing Cloud Connect and increase your marketability in the job market.
NEW QUESTION # 18
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Publication Lists
- B. Profile Center
- C. Send Logging
- D. Subscriber Keys
Answer: A
NEW QUESTION # 19
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Tracking Extract
- C. Data Views
- D. Send Log
Answer: D
NEW QUESTION # 20
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a triggered automation that includes an import activity and user-initiated send.
- B. Create a scheduled monthly automation that includes an import activity and triggered send.
- C. Create a triggered automation that includes an import activity and triggered send.
- D. Create a scheduled daily automation that includes an import activity and user-initiated send.
Answer: A
NEW QUESTION # 21
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
- A. Interaction Studio
- B. Social Studio
- C. Audience Studio
- D. Advertising Studio
Answer: D
NEW QUESTION # 22
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. ParseJSON content block within Content Builder
- B. TransformJSONQ AMPscript Function
- C. SSJS platform function ParseJSON
- D. BuildRowSetFromJSON() AMPscript Function
Answer: C
NEW QUESTION # 23
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Triggered Send Definition
- B. Transactional Messaging API
- C. Multi-Step journey with an API Event entry source
- D. Single Send journey with an API Event entry source
Answer: A
NEW QUESTION # 24
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- B. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- C. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
Answer: C
Explanation:
Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide, https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.
NEW QUESTION # 25
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option D
- B. Option C
- C. Option A
- D. Option B
Answer: C
NEW QUESTION # 26
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Tokenized Sending should be combined with field-level data encryption for additional security.
- B. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- D. Personalization Strings still allow PII to be displayed within an email.
Answer: C,D
NEW QUESTION # 27
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. A [email protected]
- B. [email protected]
- C. [email protected]
- D. [email protected]
Answer: B
NEW QUESTION # 28
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer, Import, Measures, Sends
- B. File Transfer, Data Extract, Filters, Sends
- C. File Transfer, Import, Query, Sends
- D. File Transfer, Query, Measures, Sends
Answer: C
NEW QUESTION # 29
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. A [email protected]
- B. [email protected]
- C. [email protected]
- D. [email protected]
Answer: B
Explanation:
When configuring an automatic reply in an email, the from address will be the address of the customer who sent the email. In this case, the customer's address is [email protected], so that is the address that will appear as the from address for the automatic reply. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide [1], https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_email_studio_automation.
NEW QUESTION # 30
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
- B. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
- C. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
- D. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
Answer: C
NEW QUESTION # 31
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Tokenized Sending should be combined with field-level data encryption for additional security.
- B. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- C. Personalization Strings still allow PII to be displayed within an email.
- D. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
Answer: B,D
NEW QUESTION # 32
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Advertising Studio
- B. Mobile Studio
- C. Google Analytics 360
- D. Einstein Engagement Scoring
Answer: D
NEW QUESTION # 33
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. What from name will be used for these emails?
- B. How often will email content be image-only with text overlaying images?
- C. How often will the layout of the content in a content area change?
- D. What is the maximum file size of the images being used?
- E. Will image URLs be available publicly?
Answer: C,D,E
NEW QUESTION # 34
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- B. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- C. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- D. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
Answer: A
NEW QUESTION # 35
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- B. Create a Salesforce Data Extension for the user to select during a Guided Send.
- C. Add custom links to the page layouts in Marketing Cloud
- D. Create data validation rules for the integrated user in Sales Cloud.
Answer: B
NEW QUESTION # 36
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