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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ads - one for each language.
B) Create four ad groups - one for each language.
C) Use English only, as it's the most common of the four languages she's targeting.
D) Create four campaigns - one for each language.

2. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.
B) Duplicate keywords across the ad groups make the cost-per-click higher.
C) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
D) Duplicate keywords across the ad groups will double (if not more) her advertising costs.

3. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Visitor trending
B) Visitors overview
C) Network properties
D) Map overlay

4. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A) Google Analytics
B) Keyword Tool
C) Conversion Tracking
D) Traffic Estimator

5. Which of the following is a keyword used to eliminate unwanted clicks?

A) Ineligible keywords
B) Negative keywords
C) Positive keywords
D) Eligible keywords

Solutions: