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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Media Industry Knowledge | - Advertising and media ecosystem fundamentals
|
| Topic 2: Audience and Campaign Management | - Audience segmentation and activation
|
| Topic 3: Media Cloud Architecture and Data Model | - Core Media Cloud data objects
|
| Topic 4: Media Cloud Solutions and Features | - Core product capabilities
|
| Topic 5: Integration and Implementation | - System integration patterns
|
Salesforce Media Cloud Consultant Sample Questions:
A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
- A. create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
- B. configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes
- C. create the required characteristics of the productsusingthe product page layout
- D. configurea product using product designer and associate the product to an ad space specification
Correct Answer: D 🗳️
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Which two features should a consultant keep in mind when proosing the use of JSON-based mapping over object-based mapping for contract templates?
- A. the data to extract and merge into the template must exist in standard objects
- B. the consultant can use the item section for any type of item list, not only for line items
- C. only contract, opportunity, order, and quote objects are supported when mapping fields is JSON-based mapping
- D. JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not
- E. documents cannot display attribute data unless the custom section in the document template is used
Correct Answer: B,D 🗳️
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Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?
- A. custom apex
- B. insdustries CPQ
- C. industries order managment
- D. flow builder
Correct Answer: C 🗳️
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A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?
- A. use an object type and assign attributes
- B. use a product family for those products
- C. use a standalone product and add attributes
- D. clone an existing ad product and assign attributes
Correct Answer: A 🗳️
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When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
- A. ad space creative size type (one-to-many)
- B. ad space specification (One-to-many)
- C. ad space creative size type (one-to-one)
- D. ad space specification (one-to-one)
Correct Answer: B 🗳️
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