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What is the duration of the Marketing-Cloud-Consultant Exam
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Passing Score: 67%
- Number of Questions: 60
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Design | 18% | - Document current state and desired future state - Analyze customer data and segmentation needs - Identify integration points and data flows - Define success metrics and KPIs - Gather requirements and understand business objectives |
| Topic 2: Automation and Data Management | 14% | - Implement SQL activities for data processing - Build and manage automation workflows - Utilize automation studio effectively - Configure imports and exports - Manage contact data and data hygiene |
| Topic 3: Customer Journey Design | 18% | - Apply personalization and dynamic content - Build decision trees and branching logic - Map customer journeys across channels - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys |
| Topic 4: Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Configure lists and populations - Configure account settings and business units - Implement data management and data extensions - Manage sender profiles and deliverability settings |
| Topic 5: Reporting and Analytics | 14% | - Analyze campaign performance - Configure and interpret standard reports - Provide actionable insights and recommendations - Track engagement and conversion metrics - Build custom reports and dashboards |
| Topic 6: Email Marketing | 18% | - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement - Apply template and content block strategies - Implement A/B testing andsend time optimization - Create and optimize email content |
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