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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 2: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 3: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 4: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 5: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 6: Analytics and Reporting | 10% | - Marketing performance analysis
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Which two social media outlets can you add to Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
- A. Facebook
- B. Linkedln
- C. Twitter
- D. Yammer
You generate a Microsoft SQL Server Reporting Services (SSRS) report in Microsoft Dynamics Marketing.
You plan to export the report.
Which two file types can you export the report as? Each correct answer presents a complete solution.
- A. PDF file
- B. XML file
- C. Microsoft Excel workbook
- D. Microsoft Word document
You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
- A. it remains the same until manually updated by the requester.
- B. It changes to Reviewed by All.
- C. It changes to Completed
- D. It changes to In Process unless an approver previously set the status.
You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?
- A. Complete the time slip.
- B. Post the time slip.
- C. Save the time slip.
- D. Submit the time slip.
What is the effect of changing the Interval value on a media plan?
- A. It changes the available start dates and end dates.
- B. It changes the display of the analytical data.
- C. It sets up the basic format of the media plan for data entry.
- D. It changes the available calendar options.
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