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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

A) Bounced contacts from previous sends
B) DoNotTtad preferences
C) Suppressed contacts from contact deletion

2. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A) Use Email Address as Subscriber Key.
B) Mark the data extension as Sendable.
C) Mark the field as the Primary Key.

3. A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

A) Report Scheduling in Datorama Reports
B) Report Definition Activity in Automation Studio
C) File Transfer Activity in Automation Studio

4. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Publication List
B) Exclusion Lists
C) Suppression Lists

5. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A) The originally approved version of the email will be sent.
B) The send is canceled when the approval is withdrawn.
C) The Send is paused unit is approved again.

Solutions: