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IBM C2080-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Troubleshooting and Performance Tuning | 13% | - Performance optimization - Maintenance utilities - Log analysis and error resolution |
| Topic 2: Configuration and Customization | 30% | - Security and permission management - Macros, variables, derived fields and triggers - System configuration and settings - Data source and audience level setup |
| Topic 3: Functionality and Flowchart Development | 31% | - Campaign execution and reporting - Flowchart creation and process boxes - Offer management and contact history - Scheduling and automation |
| Topic 4: Installation and Upgrade | 13% | - Distributed environment deployment - Upgrade procedures and migration - Install Marketing Platform and Campaign |
| Topic 5: Architecture | 13% | - Hardware and software requirements - Unica Campaign components and architecture - Database and data structure design |
IBM Unica Campaign V8.5 Sample Questions:
A customer has the following requirements in a Unica deployment: they require an authentication against their corporate network and a backup logon solution in case the network is down. Which setup should be implemented?
- A. Use a LDAP authentication solution.
- B. Use a Single Sign-On (SSO) solution.
- C. Use Unica Platform authentication.
- D. Use Windows Integrated Login.
Correct Answer: A 🗳️
A customer has Unica Campaign installed on a UNIX operating system and is having problems with character encoding. Specifically, they notice that non-ASCII characters are corrupted only when written to flat files. Which Unica configuration setting should be checked?
- A. Configuration > Settings --> Campaign > unicaACListener > systemStringEncoding.
- B. Configuration > Settings --> Campaign > partitions > partition[n] > dataSources - stringencoding setting.
- C. JAVA_OPTIONS or JVM arguments need to be set to UTF-8 in the Web Application server.
- D. Configuration > Settings --> Campaign > partitions > partition[n] > server > encoding > stringEncoding.
Correct Answer: D 🗳️
A user would like to create a 10% holdout control group from a Cell which contains 1000 Audience IDs. Which Unica Campaign flowchart process box is the BEST way to accomplish this?
- A. Merge process
- B. Sample process
- C. Segment process
- D. Snapshot process
Correct Answer: B 🗳️
In a Unica Campaign deployment involving proxy servers, each Campaign user in the Marketing Platform, is required to set authentication credentials (user name and password) as a data source to connect to the proxy server. Campaign requires this data source to be named as:
- A. Secure
- B. Virtual
- C. Redirect
- D. Proxy
Correct Answer: D 🗳️
A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?
- A. Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.
- B. Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.
- C. Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.
- D. Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.
Correct Answer: B 🗳️
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