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Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, apply best practices of communicating with a population.
2. Email Message Design (13%)
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given an email message design, determine the correct use of Approvals.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given a customer scenario, recommend email design best practices to implement.
- Given the desired output functionality, recommend methods for creating responsive emails.
3. Content Creation and Delivery (18%)
- Describe various send capabilities in the Email application.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
- Given a scenario, create and customize an email message to meet a customer's need.
4. Marketing Automation (19%)
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management (28%)
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
6. Tracking and Reporting (7%)
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
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The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification
- Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
- Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Who should take the Salesforce Marketing cloud email specialist Exam
Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Understand concepts of subscribers, profile center, and subscription centers - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder |
| Topic 2: Marketing Automation | 26% | - Build the appropriate Automation Studio solution - Recommend the appropriate marketing automation solution - Build the appropriate Journey Builder solution |
| Topic 3: Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
| Topic 4: Content Creation and Delivery | 24% | - Organize and manage email campaign content - Recommend Marketing Cloud tools to use when preparing an email for send - Configure send settings to meet the customer requirements - Create and customize an email message to meet customers' needs |
| Topic 5: Email Marketing Best Practices | 10% | - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Evaluate elements and techniques of email marketing to design effective emails and email programs - Differentiate elements of an email that can impact message deliverability |
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