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What is the duration, language, and format of PCM Exam
Format: Multiple choices, multiple answers
- Number of Questions:120
- Language: English
- Passing score: 80%
- Length of Examination:3 HOURS
How much PCM Exam cost
The price USD 99 for a member of AMA The price USD 299 for nonmember
Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
AMA PCM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Information and Insights | - Data and Research
|
| Topic 2: Global, Ethical, and Sustainable Marketing | - Ethics and Sustainability
|
| Topic 3: Delivering the Value Offering | - Distribution and Logistics
|
| Topic 4: Product and Service Offerings | - Product Strategy
|
| Topic 5: Marketing Strategy and Fundamentals | - Core Marketing Concepts
|
| Topic 6: Pricing Decisions | - Pricing Strategy
|
| Topic 7: Communicating Value and Promotion | - Promotion Channels
|
| Topic 8: Buyer Behavior and Market Segmentation | - Understanding Buyers
|
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