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PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:
A) Rollout strategy
B) Market testing
C) Market expansion
D) Beachhead strategy
2. Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?
A) Sufficient manufacturing capability
B) Sufficient marketing budget
C) Support from the chief executive
D) Alignment with the company's new product strategy
3. Key elements of Agile new product process includes the scrum, the scrum master, the scrum team, the sprint, the product backlog, and?
A) Product owner
B) Project manager
C) Stakeholders
D) Product champion
4. A weakness of NPV method for assesing projects in portfolio management is that:
A) It is difficult to detemine accurate cash flow data for projects, especially early in the development process
B) Projects cannot be rank ordered
C) Tools for calculating NPV are not readily available
D) NPV doesn't allow for resource allocation
5. Your competitors have launch a new product. As you elevate your response to compete with them, you realize thaht the technology employed in your current product has reached its limits and cannot be improved to increase the performance to effectively compete and the only option is to consider superseding with newer and advanced technology. What stage on the technology S-Curve are you on?
A) Maturity stage
B) Growth stage
C) Embryonic stage
D) Laggard
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |


