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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales and Solution Selling | 25% | - Solution alignment to business needs - Customer use cases and pain points - Competitive differentiation |
| Topic 2: IBM SPSS Predictive Analytics Overview | 25% | - Market positioning and target industries - Value proposition and business benefits |
| Topic 3: SPSS Product Portfolio | 35% | - SPSS Modeler - SPSS Collaboration and Deployment Services - SPSS Decision Management - SPSS Statistics - SPSS Data Collection |
| Topic 4: Licensing and Implementation | 15% | - Deployment and integration basics - Licensing models and editions |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?
- A. C&DS increases the reliability of analytical results.
- B. IT can monitor and control C&DS processes without having to know analytic details.
- C. C&DS integrates with the existing enterprise environment.
- D. Automation and collaboration lead to enhanced productivity from analysts.
Which SPSS product best meets the needs of a customer looking to automate model building or share and protect analytical assets?
- A. SPSS Statistics
- B. SPSS Collaboration and Deployment Services
- C. SPSS Modeler
- D. SPSS Data Collection
Which statement is true about SPSS Modeler Premium?
- A. It requires no programming experience to use.
- B. It addresses all but one of the phases in the CRISP-DM methodology.
- C. It leverages structured data only.
- D. It leverages unstructured data only.
A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?
- A. Reporting
- B. Authoring
- C. Management
- D. Interviewing
What is the main purpose of segmentation algorithms in SPSS Modeler?
- A. To prepare a data set for optimal modeling.
- B. To discover linked purchases and other occurrences.
- C. To reduce data to a simpler form.
- D. To divide the market or customer base into groups.


