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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Strategies and Design | 16% | - Design loyalty program architecture and data model - Define points, benefits, and redemption processes - Assess business requirements and define loyalty solution - Design promotion lifecycle and engagement strategies - Apply implementation best practices |
| Topic 2: Integration | 22% | - Integrate with Marketing Cloud - Integrate with Salesforce CDP - Integrate with Commerce Cloud - Connect to external systems using APIs - Integrate with Service Cloud |
| Topic 3: On-Going Loyalty Management | 10% | - Manage program updates and enhancements - Configure analytics, dashboards, and reporting - Monitor program performance and optimize |
| Topic 4: Loyalty Program and Process Configuration | 52% | - Configure permissions and security model - Manage member enrollment, profiles, and preferences - Configure partner management and collaboration - Set up tier models, qualification, and progression - Define incentives, experiential rewards, and vouchers - Set up currencies, points, and transaction processing - Configure foundational program settings |
Salesforce Loyalty Management Accredited Professional Sample Questions:
The Loyalty Administrator for Northern Trail Outfitters (NTO) defines Basic and Premium as the two Tiers for its Insider program. They want to define a free product sample for all members in Premium Tier.
How does NTO configure tiers within the Loyalty Program to give vouchers for members in the Premium Tier?
- A. Voucher Management and Benefits Setup
- B. Voucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit action for orchestration
- C. Voucher Management; Benefits Setup (in Program console); Benefit Action to process benefits
- D. Voucher Management and Benefit Action
Correct Answer: B 🗳️
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What are the three required steps in settings up Loyalty promotion with Salesforce CDP and Marketing Cloud?
- A. Automatically Add a New Individual Relationship
- B. Enable Service Connector for Promotion Escalations.
- C. Send Loyalty Promotion Segments to marketing Cloud
- D. Activating and Publishing the Segment
- E. Enable Connector Settings on all the Loyalty Objects
Correct Answer: B,C,D 🗳️
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Using extensive Data Processing Engine jobs to modify Salesforce data at scale, which two limits should be monitored?
- A. Apex Governor Limits
- B. Batch Limit in Bulk Api
- C. Data Pipeline Limits
- D. Record Storage Limits
Correct Answer: C,D 🗳️
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A Loyalty Manager would like to monitor members' tier history in the dashboards from Analytics Studio App.
Which two fields need to be enabled in field history tracking in the Loyalty Member Tier object for this to be achieved?
- A. Loyalty Tier
- B. Reason for Change
- C. Change Reason Type
- D. Loyalty Tier Group
Correct Answer: B,C 🗳️
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A sports clothing and accessories retailer is setting up a new Loyalty program. The company wants an effective way to create urgency in its Loyalty program members to return to purchase and redeem their points within a specified period. The entire points balance expires if a member's last activity, including any purchase or points redemption, reaches 18 months.
What steps should a Loyalty Consultant follow to meet the retailer's requirement when implementing the new Loyalty program?
- A. Set up a Qualifying Points currency and apply the expiration model 'Fixed Model'
- B. Set up a Qualifying Points currency and apply the expiration model 'Activity Model'
- C. Set up a Non-Qualifying Points currency, apply the expiration model 'Activity Model'
- D. Set up a Non-Qualifying Points currency and apply the expiration model 'Fixed Model'
Correct Answer: C 🗳️
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