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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:

A) Calculated Metrics Manager
B) Segment Builder Module
C) Campaign Automation Tool
D) Conversion Funnel Report

2. Which configuration should be applied when sharing reports with external business partners?
Response:

A) Data Masking Policy
B) Profile Integration Rules
C) Report Sharing Settings
D) Export Scheduling

3. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID exists (People)) / (Customer ID does not exist (People))

B) (Customer ID does not exist (People)) / People

C) (Customer ID exists (People)) / People

4. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:

A) Key Metrics Report
B) Pivot Table
C) Cohort Table
D) Summary Table

5. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Data View Manager
B) Engagement Tracker
C) Flow Visualization
D) Segment Overlap Report

Solutions: