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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Principles of Strategic Communication | - Research and Analysis
|
| Topic 2: Evaluation and Measurement | - Performance measurement
|
| Topic 3: Implementation and Management | - Execution of communication plans
|
| Topic 4: Strategy and Planning | - Communication strategy development
|
GCCC Strategic Communication Management Professional Sample Questions:
It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?
- A. Having visuals that accompany the release only illustrate a selection of the survey results
- B. Omitting the sample size in the release
- C. Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
- D. Presenting the results as April results
Correct Answer: D 🗳️
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You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:
- A. Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
- B. Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.
- C. Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
- D. Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
Correct Answer: B 🗳️
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A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?
- A. Review how competitors are communicating about similar products.
- B. Devise a tracking and reporting process.
- C. Define the target audience and how you want them to think or act differently from the current state.
- D. Articulate which communication tools fit best for the project.
Correct Answer: C 🗳️
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A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?
- A. Consult with company counsel, the underwriters, and the underwriters' counsel.
- B. Create a comprehensive Q&A anticipating all potential questions.
- C. Create a key message document that is aligned with the prospectus.
- D. Decline all interviews until the initial public offering has concluded.
Correct Answer: A 🗳️
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A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?
- A. A poster campaign that covers all work units of the organization.
- B. Articles placed on the intranet about the importance of hygiene.
- C. An integrated approach using printed and digital media.
- D. A memorandum for use in all staff meetings within the organization.
Correct Answer: C 🗳️
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