Adobe AD0-E560 : Adobe Marketo Engage Architect Master

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A business wants to send personalized emails to leads based on their recent activities.
What should be implemented?

A) Batch campaigns with static lists
B) Engagement Streams with Smart Campaign triggers
C) Manual segmentation of leads
D) Dynamic content in batch emails

2. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

A) The network administrator, to make changes in the DNS record
B) The sales and marketing teams, to review the emails using deliverability tools
C) The legal team, to approve placing old prospects on Marketing Suspended
D) The sales and marketing teams, to address removing prospects from the system

3. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
B) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
C) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
D) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.

4. A demand generation manager wants to understand how emails are performing by company size in each geographic region. The Marketing Ops team captures size and region in forms, has built smartlists for filtering, and has segmentations to serve dynamic content. The Marketo instance is a standard configuration and does not include additional workspaces or partitions. The Marketo practitioner would like to display regional performance in an Email Performance in the report setup.
How would this goal be accomplished?

A) Add a 'Group by Marketing Activities Email' filter with 'Company Size' and 'Region' groupings
B) Add a Group by Smartlist filter with 'Company Size' and 'Region' groupings
C) Add a Group by Segmentations filter with 'Company Size' and 'Region' groupings
D) Add a Marketing Activities Emails filter with 'Channels' grouping

5. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Consolidate all campaigns into one workspace
B) Implement naming conventions for campaigns
C) Reduce the number of campaigns
D) Remove inactive campaigns

Solutions: